Plus is the new minus

This concept behind our poster is to underline the risk of excess in all kind that lead to a dead end. We used the universally known symbol of Babel as to represent the contemporary world and its obvious tendency to race, at all costs, to the top. We thought it was important to use a graphic language that would also talk to the youth, and would invite them to think longer and understand better the situation and why things must change. That always bigger is no longer the way to think. That Minus has to be the new Plus. That Plus is the new Minus.